Advertising Cross-Media Planning Grid Template
A comprehensive multi-channel advertising planning spreadsheet for tracking budget allocation, clicks, conversion rates, and performance metrics across different advertising channels.
This template enables marketers and advertising managers to plan and monitor advertising campaigns across multiple channels (Facebook Ads, Google Ads, Local Newspaper Ads, etc.) with different ad formats. It includes a main planning grid organized by dates in June 2024, a setup sheet for defining advertising channels and formats, and a helper sheet with formulas to aggregate performance data. The template tracks key metrics including total budget, average number of clicks, cost per click, and conversion rates. It uses formulas like COUNTIF, DATEVALUE, and WEEKDAY to automate date calculations and aggregate performance metrics across channels.
What's inside
- Multi-channel advertising tracking (Facebook, Google, Local Newspaper)
- Date-based planning grid with automatic date calculations
- Budget allocation and tracking by channel
- Performance metrics (clicks, conversion rates, cost per click)
- Setup sheet for defining channels and ad formats
- Helper formulas for aggregating data across channels
- COUNTIF formulas for data aggregation
- Automatic date calculations using DATEVALUE and WEEKDAY functions
Download this template
.xlsx · 3 sheets · included with lifetime access
More in Marketing
MarketingAdvertising Ad Spend Efficiency Tracker Template
Track advertising campaign budgets, spending, and key performance metrics across multiple campaigns with daily and monthly views.
- Daily calendar view with date calculations
- Campaign budget and actual spend comparison
- Clicks and conversions tracking
MarketingAdvertising Broadcast Media Reach Estimator Template
Calculate and analyze the reach and effectiveness of advertising across multiple broadcast media channels
- Multi-channel broadcast media setup
- Automatic reach and population calculations
- Error handling for missing or invalid data
MarketingAdvertising Campaign Finance Dashboard Template
Track advertising campaign performance metrics including impressions, clicks, conversions, and ROI across multiple ad platforms with dynamic dashboards and analytics.
- Dynamic dashboard with automatic metric calculations
- Multi-sheet organization for data entry and analysis
- Helper sheet for data aggregation and formulas
MarketingAdvertising Campaign Flowchart Template
A structured flowchart template for planning and executing advertising campaigns with defined steps, responsibilities, and deadlines.
- Visual flowchart representation
- Step-by-step campaign stages
- Responsible party assignments