Advertising Digital Campaign ROI Calculator Template
Track and analyze return on investment (ROI) for digital advertising campaigns across multiple channels and time periods with automated calculations and visual charts.
This comprehensive digital advertising ROI calculator template enables businesses to monitor the performance and profitability of their advertising campaigns. It supports tracking multiple media channels (Facebook, Google Ads, etc.) across different months, calculating key metrics such as cost per click (CPC), campaign counts, and ROI percentages. The template includes a setup sheet for configuring months and media channels, a main calculation sheet with dropdown selectors for month and year filtering, and a dedicated chart support sheet for visualizing campaign performance data. Advanced Excel functions enable automatic aggregation and comparison of advertising spend versus returns, helping marketers make data-driven decisions about budget allocation.
What's inside
- Multi-channel campaign tracking (Facebook, Google Ads, etc.)
- Month and year dropdown filters
- Automatic campaign count calculation
- Cost per click (CPC) analysis
- ROI percentage calculations
- Chart visualizations of campaign performance
- Dynamic data aggregation with INDEX/MATCH/XLOOKUP
- Scalable setup sheet for custom channels and periods
Download this template
.xlsx · 3 sheets · included with lifetime access
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