Digital Marketing Analytics Report Advertising Template
Comprehensive advertising campaign analytics dashboard with multi-channel performance tracking, ROI analysis, and monthly reporting capabilities.
A professional digital marketing analytics template designed for tracking and analyzing advertising campaign performance across multiple media channels. The template features a main reporting dashboard filtered by month and year, a detailed data management sheet capturing campaign metrics (budget, revenue, clicks, conversions, CPC, CPConversion, ROI), a chart support sheet for visualization data aggregation, and a setup sheet for configuring months and media channels. Built with Excel formulas (COUNTA, COUNTIF, SUM, VLOOKUP, TEXT, IF) and includes dynamic charts for trend analysis. Ideal for marketing teams, agencies, and business analysts monitoring campaign effectiveness and return on investment.
What's inside
- Dynamic month and year filtering
- Multi-channel campaign tracking
- Automated ROI calculations
- Cost per click and cost per conversion analysis
- Conversion rate tracking
- Data aggregation with COUNTA and COUNTIF formulas
- Chart support sheet for visualizations
- Monthly and channel-based segmentation
- Flexible setup configuration for custom months and media channels
Download this template
.xlsx · 4 sheets · included with lifetime access
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