Digital Marketing Dashboard Template
A comprehensive dashboard template for tracking and analyzing key digital marketing metrics including website visitors, leads generated, conversion rates, and cost per lead.
This Digital Marketing Dashboard Template provides a structured system for monitoring digital marketing performance across multiple channels and time periods. It includes a main dashboard view with visual charts, a daily metrics log for granular data entry, and chart support sheets for calculations. The template uses advanced Excel functions like FILTER and IFERROR to automatically aggregate and display key performance indicators. Users can track website visitors, leads generated, conversion rates, and cost per lead on a daily basis, with automatic calculations for totals and averages. The template supports year and month selection (demonstrated with 2023 January example) and includes visual representations of data trends through embedded charts.
What's inside
- Daily metrics logging
- Automatic calculations (SUM, AVERAGE)
- Error handling with IFERROR
- Data filtering capabilities
- Multi-sheet organization
- Chart visualizations
- Date-based data organization
- Total and average summaries
Download this template
.xlsx · 4 sheets · included with lifetime access
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