IC Marketing Plan Template
Track marketing campaigns, budgets, and costs month-by-month with side-by-side projected vs. actual spending.
This marketing plan template helps you organize campaigns by month, compare projected costs against actual spending, and monitor budget performance. It's designed for marketing managers, small business owners, and teams who need to plan initiatives, track expenses, and measure ROI across multiple campaigns throughout the year.
The template automatically calculates cumulative cost totals (projected and actual), making it easy to spot budget overruns and adjust strategies. Use it to align marketing spend with business goals, justify budget requests, and ensure accountability across your marketing efforts.
What's inside
- Month-by-month campaign organization
- Projected vs. actual cost comparison
- Automatic SUM formulas for cumulative cost tracking
- Date tracking for campaign periods
- Cost-to-date summaries
Download this template
.xlsx · 1 sheet · included with lifetime access
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